American Idol is undergoing a major
facelift for its 13th season. An article from The Wrap describes the changes as “nuclear,” yet a different source
I found at Vulture states it is
nothing but a rumor. Regardless if it’s true or not, I see these changes as Idol’s ultimatum, which will determine
if it can redeem itself or if its expiration date is reached.
If
you know me personally or have had conversations with me about the
entertainment industry, you know I strongly think that Idol got cancer when Simon Cowell left, and it worsened when the
panel of judges kept changing constantly. This inconsistency is what may have
caused audiences to stop watching the show. Also, a cooler guy named The Voice joined the soccer team, leaving
Idol with fewer friends.
The
original panel of judges consisted of Randy Jackson, Paula Abdul, and Simon
Cowell, lasting for nine seasons. Kara DioGuardi’s presence in season eight and
nine proved to be good. However, I believe the cancer began when Ellen
DeGeneres (yes, Ellen) joined season nine. Steven Tyler and Jennifer Lopez
joined Randy Jackson for seasons ten and eleven, and it changed again for this
year’s season with the addition of Keith Urban, Nicki Minaj, and Mariah Carey.
So
what is all the nuclear talk about? As I’m writing this blog, Randy Jackson has
just announced his departure. "I am very proud of how we
forever changed television and the music industry. It's been a life changing
opportunity but I am looking forward to focusing on my company Dream Merchant
21 and other business ventures,” he told E! News. Also, a source close to Fox
has stated that the company plans to completely change the judging panel. They
want to invest less money in the judges and focus more on the talent. Mariah
Carey received $18 million this season, the highest salary for a judge on Idol history. (Jennifer Lopez received
$15 million and Nicki Minaj $12 million).
Fox
has a lot of work to do in regards to rebuilding their brand, getting back
their target audience, and thinking carefully about how to change the show
without completely getting rid of its roots. The source close to Fox also
stated that longtime executive producer Nigel Lythgoe will be let go.
Ratings
declined 22 percent this season and hit an all-time low last Thursday with
only 11 million viewers compared to 30 million viewers on episodes from season
six. The cancer hasn’t killed Idol yet.
It is a powerhouse for Fox, which brings $836.4 million in ad revenue. As I
mentioned above, the show lost its authenticity when Simon Cowell left and a
rapidly swap of current or very well known stars happened in the judging panel.
Competition, mainly from The Voice,
might be another factor, but I don’t think that’s the biggest reason. This
season dragged and didn’t flow organically. I was expecting a lot from Mariah
Carey; even though her critiques improved from the audition process all the way
to the Top 12, she failed to meet my expectations. Keith and Nicki were good
judges in the way they got their message across and evaluated the singers
technically (although I will say Nicki gave too much importance to outfits).
Randy, well, “he’s not in it to win it.”
The
finale for Season 12 is next week. What are your thoughts on this season and
the show through time? Feel free to comment below and share this blog post.
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